I was waiting at a light on my way to work this morning and watched a big truck drive by. The slogan “Nobody doesn’t like Sara Lee” was all over it.
Two hours later, I’m still thinking about it. It’s not a bad phrase, but is it a good one?
Does the fact that nobody dislikes something make that thing good?
I can think of a bunch of things that I don’t necessarily hate but don’t like either. Zucchini, grocery shopping, vanilla ice cream, Dave Matthews…
I’d rather buy something because it is great and potentially the best, not because it’s not bad.
I’d rather hire someone because of the great recommendations I heard about that person, not because nobody had anything bad to say about them.
Catch my drift?