PSAs about the dangers of distracted driving are hardly new; yet an Indian ad agency put a different spin on their campaign:
This is the first time I see an ad berate the enabling behavior of others. The people above are not driving while talking on the phone but they are encouraging the risky behavior by participating in the conversation. They have a choice to tell their friend to call them back once they’re parked. Definitely made me think.
I wish there were more ads like these. We could use some to encourage people to disclose their STDs to partners when most campaigns focus on self-protection, or to shame second-hand consumers of pirated content who enjoy the material their friends stole online.
Oh the possibilities!