Posts tagged ‘audience’

May 19, 2010

Dramatic Chipmax of YouTube Lore

Have you seen “the best 5 second clip on the Internet”? It’s right here below.

20,901,395 views as of right now. 16,359,048 of them were probably me. I’ve been laughing my head off at this clip since 2007.

Now, watch this Carmax ad. Because I said so, that’s why.

Evidently, I found this ad hilarious when I first saw it during the SuperBowl. It aired again tonight during Lost. Most of my friends giggled at the chipmunk and the parrot, but did not understand why the ad was all that. This guy didn’t get it either.

I got the reference so I think Carmax is way cool and I am now more likely to use their services because I am an impressionable consumer. My friends remain unconvinced.

Which makes me wonder: does Carmax only want to sell reports to YouTube fans and Internet addicts or do they care to cater to a wider audience? If it’s the first, they could have saved a lot of money by advertising online instead of buying TV time. If it’s the latter, I’m afraid they missed their opportunity. The dramatic chipmunk only works if you’re part of the online society with the shared memory of the startled rodent and its innocent debut in a Japanese TV show.

I shall now wait for the “Charlie bit me” inspired commercial. I bet you could sell M&Ms with this one. Or sour cream.

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