It all started with the following remark tweeted by Kenneth Cole, the clothing retailer:
Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo.
There was some uproar indeed but it came from the online community who was outraged by this callous tweet. Kenneth Cole was blamed for making light of a serious situation, exploiting current events and hijacking the #Cairo hash-tag, used to group Egypt-relevant tweets.
Kenneth Cole responded by deleting the tweet (bad move!) and publishing an apology on his Facebook page (smart move). I’m against deleting tweets because by the time one realizes they should be removed, they’ve already been re-tweeted by a bunch of people and, as such, will always remain on record anyway. This makes the deletion of tweets appear like an attempt to conceal things.
Lo and behold, a newcomer enters the Twitter scene less than an hour later. Behold KennethColePR – the impersonation account – and the following zingers:
Parents of Hiroshima — you’ll melt when you see our new kids collection! #KennethColeTweets
People of Australia: Water up to your ankles? We’ve got your Kenneth Cole capris right here! #KennethColeTweets
(there’s more where these came from.)