Still on the topic of cars. Aren’t my transitions smooth?
Here’s a new ad for the Toyota Highlander that really rubs me the wrong way for so many reasons.
Reason #1: I’m thinking of replacing my sedan with a wagon. This ad is wrong. Wagons are super cool. They allow you to haul things and transport your dogs without looking like you’re taking up so much space in the universe and using up obscene quantities of valuable resources. This ad doesn’t show that SUVs have poor driving dynamics and are significantly more dangerous to drive than lower vehicles.
Reason #2: That little blonde kid is anything but cool. I bet he gets called names and gets beat up at school because of his girlish hair. His mother is probably his only friend which is why he’s so happy to see her after school.
Reason #3: The kid hiding in the bushes is almost a teenager. Show me one teenager who wasn’t embarrassed by his parents at some point. There is no scientific evidence to prove he was embarrassed by the wagon instead of his dad. The blond kid is much younger, still at that cute innocent age where children think their parents are awesome.
Reason #4: Seriously? “Buy this car because your kid thinks it’s cool”? The ad says nothing about the specs and features of the vehicle. Just shows that it is big enough for the kid to throw his backpack on board and sit smugly in his seat.
Reason #5: The kid thinks his mother loves him but she does not. There was no car seat in sight.